We specialise in building great looking websites that work. We can design a site from scratch, redesign your current one or just look after a site on your behalf.

Site Design
We can build a site from the ground-up – if you’ve just got an idea or know exactly what you want on your site, we can build it! As with all of our web design, we will provide you with all the tools, materials and knowledge required to maintain it yourself afterwards (or we can take care of that as well!)

Site Redesign
You've already got a site - maybe it's been up and running for while but has been a bit neglected, is out of date or maybe you just don't like it! Here's where we come in. We can take your existing site and give it a complete facelift. We can smarten it up, get it up to date and make it easy for you to maintain.

Site Maintenance
These days, many business’ don’t employ dedicated webmasters to look after their sites. Sometimes it’s done by someone in I.T, the receptionist, someone in marketing or just some bright spark with an interest and a creative streak. More often, you’ve had a site designed and now you’ve got nobody to maintain it. The solution is at hand – we offer a low-cost site maintenance service. For a modest monthly fee we can take care of your website, updating it as and when required. We offer a fast, professional and reliable service that takes away your web worries!

Search Engine Optimisation
We can help you improve your search rankings by designing your site so search engines like it! Search Engine Optimisation (SEO) can help your site get better search engine rankings. Fruit build SEO into all stages while building your site from it's overall structure to it's design and in the way that is built and the content you populate it with. Ensuring your site is search engine friendly will help increase your rankings and help you avoid the pit-falls that can actually cause your rankings to go down!

There are two methods of SEO:

1) White Hat SEO techniques involve building things into your site that search engine like (such as meaningful titles, keywords and reciprocal links to other sites).

2) Black Hat SEO techniques involves doing things to fool search engines into liking them (such as hiding irrelevant content on a page to make the search engine think it is about something else or spamming other websites with links to your site).

Black Hat techniques may get quick results, but they will only be short-term. The search engines frown upon them and actively check for their usage. Using them will probably result in your rankings actually decreasing and your site possibly being removed from them - the opposite to what you are trying to achieve.

White Hat techniques are the best method to improve your rankings and the only techniques that we employ while building your site.

The key to SEO is to do things properly. We use an checklist of around 80 different things to do - and others to definately not do - while building your site, ensuring it is properly Search Engine Optimised.

25.11.09
Site Launch - We're delighted to announce that OnOffer.ie has now launched.

25.11.09
CMS - Our brand new Discussion Forum software debuts on PHONiC.ie

04.09.2009
Site Launch - MentorBooks.ie is a leading Irish Educational & General Books publisher

31.08.2009
Site Launch - YourMedicines.ie now includes a 'Find A Pharmacy' facility.

29.07.2009
Site Launch - PHONiC.ie a monthly guide to what’s happening around Dublin.